Privacy Policy

Effective October 26, 2026

This Privacy Policy explains how Peak Heating and Cooling collects, uses, shares and protects personal information through peakheatingcooling.com, our forms, our phone and text lines, and the services we provide. By using this website or giving us your information, you agree to the practices described here.

Who we are and what this policy covers

Peak Heating and Cooling ("Peak," "we," "us") provides heating, cooling, ventilation, electrical and indoor air quality services in Michigan and Illinois, and sells filters and related products through this site.

This policy applies to:

• peakheatingcooling.com and every form on it, including contact, booking, quote, financing and promotional forms
• Phone calls, text messages and emails between you and Peak
• Information you give a Peak technician, dispatcher or sales representative in connection with a service request

Information we collect

Information you give us. We collect personal information only when you choose to give it. Depending on what you ask us to do, this may include:

• Contact details: first and last name, mailing or service address, email address and phone number, collected through contact, booking and quote forms, phone calls and texts.
• Service details: equipment type and age, system issues, photos you send, service history and preferred appointment times, collected when you book a service or speak with a technician.
• Communication preferences: whether you opted in to text messages, and whether you have replied STOP, collected at form submission and through SMS replies.
• Payment and financing details: billing address and payment method details processed by our payment or financing partners, collected when you pay for service or apply for financing.

Information collected automatically. When you visit the site we may automatically collect your IP address, browser type and version, device and operating system, referring website, pages viewed, time spent on pages and the dates and times of your visits.

What we do not collect. We do not ask for or knowingly collect Social Security numbers, driver's license numbers, health information, biometric data or precise geolocation through this website. We do not knowingly collect personal information from children, as described under Children's privacy below.

We do not store full payment card numbers on our systems. Card and financing information is handled by our payment and financing partners under their own security practices.

How we use your information

We use personal information to:

• Schedule, confirm, perform and follow up on the services you request
• Send appointment reminders, technician arrival notices and service updates
• Prepare estimates, process payments and administer financing applications
• Respond to questions, quote requests and customer support messages
• Send maintenance reminders, and send seasonal offers and other marketing by email or mail where you have agreed to receive them
• Operate, secure, troubleshoot and improve the website
• Measure how our marketing performs, including advertising we run on third party platforms
• Meet legal, tax, warranty and regulatory obligations, and enforce our Terms & Conditions

How we share your information

We do not sell, rent or lease customer lists. We share personal information only in the situations listed below.

• Service providers. Scheduling and dispatch software, hosting, email and SMS delivery, analytics, payment processing and review requests. They may use the information only to perform that service for Peak, under confidentiality obligations.
• Financing partners. To process financing applications and the credit authorization described in our Terms & Conditions, under their own privacy policies and applicable credit laws.
• Advertising and analytics platforms. To measure campaign performance and reach people who have visited our site, under their own policies and subject to the controls described under Cookies below.
• Manufacturers and warranty administrators. To register equipment and process warranty claims.
• Legal and safety. To comply with law, respond to legal process, protect Peak's rights and property, or protect the safety of any person.
• Business transfer. In a merger, acquisition or sale of all or part of our business, subject to this policy or a successor policy with notice to you.

SMS opt-in consent and phone numbers collected for text messaging are never included in any of the advertising, analytics or list sharing above. See SMS and text messaging below.

Cookies and tracking technologies

We use cookies, pixels, web beacons, session recording and similar technologies to operate the site, understand how visitors use it, and measure advertising. These may be set by us or by partners such as analytics and advertising platforms.

We use them to:

• Keep the site working and remember your preferences
• Measure traffic, page performance and form completions
• Understand which marketing channels bring visitors to the site
• Show Peak advertising to people who have visited the site

You can block or delete cookies in your browser settings, and most browsers and mobile systems offer controls for advertising identifiers. Blocking cookies may stop parts of the site from working as intended. We honor Global Privacy Control signals where required by law.

Interest based advertising

We advertise on third party platforms, including search engines and social media. Those platforms may use cookies or hashed identifiers to show our ads to people who have visited our site or who resemble our customers. You can manage these ads through the ad settings offered by each platform. We do not include SMS opt-in information in any advertising audience.

How we protect your information

We use reasonable administrative, technical and physical safeguards to protect personal information, including restricted access to customer records, encrypted connections on our forms, confidentiality obligations for staff and vendors, and secure handling of payment data by our payment partners.

No website, network or storage method is completely secure. We cannot guarantee absolute security, and you send information to us at your own risk. If a breach affecting your personal information occurs, we will notify you as required by Michigan, Illinois and other applicable law.

SMS and text messaging

How we get your consent. We send text messages only to people who have opted in. You opt in by submitting the chat widget form on our website after reviewing the SMS disclosure shown with it, by checking the SMS consent box where one is provided on a Peak form, by texting us first, or by telling a Peak representative you want text updates. Where a consent box is used it is never pre-checked, and consent to receive text messages is not required to buy any good or service from Peak.

What we send. Appointment reminders and confirmations, technician arrival notices, service and estimate updates, maintenance reminders, customer support replies, account or billing notifications, and occasional promotional offers such as seasonal specials and discounts.

Message frequency and cost. Message frequency varies based on your appointments and account activity. Message and data rates may apply, and your carrier sets those rates, not Peak.

How to stop. Reply STOP to any Peak text message to opt out. We will send one confirmation message and then stop. Reply HELP for assistance, or contact us using the details below.

Who can opt in. You must be at least 18 years old and the authorized user or account holder of the mobile number you provide. If you give us a number that is not yours, or you stop using a number you gave us, tell us so we can update our records.

Mobile information sharing

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Peak does not sell, rent, lease or share mobile phone numbers, SMS opt-in consent or SMS consent status with third parties or affiliates for their own marketing purposes. Mobile information collected for text messaging is never included in advertising or analytics audiences.

The only parties that receive this information are the vendors that deliver our messages, such as our messaging platform and mobile carriers, and they may use it only to send messages on our behalf.

Records we keep. We keep a record of your opt-in, including the date, the form or channel used and the consent language shown to you, along with any opt-out request. We keep these records for as long as required to show compliance with messaging rules.

Your choices

• To stop text messages: reply STOP to any Peak text.
• To stop marketing emails: click unsubscribe in any marketing email, or email us.
• To stop marketing calls: tell any Peak representative, or contact us using the details below.
• To update your information: contact us and tell us what to correct.
• To request a copy or deletion of your information: use the request process below.

You will still receive transactional messages about work already scheduled, such as appointment confirmations, unless you cancel the service.

Access and deletion requests

You may ask us for a copy of the personal information we hold about you, or ask us to delete it. Email web@peakheatingcooling.com or call (616) 207-3434. We will verify your identity before acting on a request, and we will respond within the time required by applicable law.

On a verified deletion request we will delete your personal information from our records and direct our service providers to delete it from theirs, except where we need to keep it in order to:

• Complete a transaction, service, warranty or recall you asked for
• Detect or investigate security incidents, fraud or illegal activity
• Identify and repair errors that affect how our systems work
• Comply with a legal obligation, including tax, accounting and contractor licensing records
• Exercise or defend legal claims
• Keep proof of an SMS opt-out, so that we do not message you again by mistake

We will not deny service, charge a different price or provide a lower quality of service because you exercised a privacy right.

How long we keep information

We keep customer and service records for as long as needed to provide service, honor warranties, resolve disputes and meet legal and accounting requirements. Marketing and website analytics data is kept for a shorter period. Opt-out records are kept indefinitely so that your request is honored.

Children's privacy

This site and our services are intended for adults. We do not knowingly collect personal information from anyone under 13. If you are under 18, use this site only with the permission of a parent or guardian, and do not opt in to text messages. If you believe a child under 13 has given us personal information, contact us and we will delete it.

Changes to this policy

We may update this policy from time to time. The effective date at the top shows when it last changed. If we make a significant change in how we handle personal information we will post a notice on the site and, where required, notify you directly. Continuing to use the site after a change means you accept the updated policy.

Contact us

Peak Heating and Cooling
4665 Broadmoor Ave SE #120
Grand Rapids, MI 49512

Contact Us Here: https://www.peakheatingcooling.com/about-us/contact-us
Email: web@peakheatingcooling.com
Phone: (616) 207-3434

See also our Terms & Conditions.

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